Great Communicators Make Great Leaders
By John Baldoni
Helping Men and Women Achieve the Leadership Edge
Communication is the easiest leadership skill to acquire and the hardest to practice. Why?Anyone in a supervisory positioncan speak. But leaders soon learn that speaking is not the same as communicating.
Leadership communications is the synthesis of thought, word, and deed in ways that enable a leader to get a message across in ways that connect with people and resonate throughout the organization. The purpose of leadership communications is straightforward: build greater levels of trust and drive results.
When you think about it, communication lies at the heart of everything a leader must do. A glance at this grid will explain the integral role communications plays in
leadership.
With communications, everything becomes possible. Individuals know and understand their roles in the organization. Teams know where they are headed and how to get there. Leaders rally people in support of the goals and enable them to
succeed.
Author/consultant John Baldoni speaks to the nature of leadership communications and how leaders can make their leadership messages reach the people they need to reach in ways that deepen trust and achieve results for the individual, the organization, and the team.
Among the topics John covers are:
4I’s Messages: Inform, Invite,
Involve, Ignite
Who should speak and why
Who should listen and why
Marketing the Message
Leading with Questions
The Power of Story
Restoring Credibility
Planning for Impact
Many of the lessons John draws upon are contained in his newest book, Great Communication Secrets of Great Leaders. Featuring profiles of men and women leaders such as Winston Churchill and Mother Teresa, Great Communication Secrets provides practical answers to today’s leadership challenges.
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